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5 Books I Read in 2020 That Made a Difference
The 80/20 of my book reading efforts last year
If there’s something you want to learn, there are few activities as valuable as reading books.
Authors often share their best ideas and tips in their books. And considering you can get most books for about $20; you’d be hard pressed to find a more valuable resource.
Here I share five books that made a difference for me in 2020.
Killing Marketing by Joe Pulizzi & Robert Rose
Joe Pulizzi is the author of Content Inc., one of my favorite business books. And co-author Robert Rose, of course, has a long history with Joe Pulizzi, especially at Content Marketing Institute and with the PNR with This Old Marketing podcast.
And then you have the two teaming up to write a book. What could possibly go wrong?
Well, as I shared in my book notes on Killing Marketing about a year ago, the first few chapters seem to waffle endlessly on what is bound to be a forgone conclusion for forward thinking marketers. Pulizzi and Rose were clearly writing to traditional marketers who have yet to understand or embrace digital marketing best practices.
