Building a Following & Building a Business Are 2 Very Different Things

Building a Following & Building a Business Are 2 Very Different Things
Photo by Jeremy Bezanger on Unsplash

Google “marketing and sales strategies,” and with remarkable frequency, you will stumble on trendy twentysomething YouTubers talking about traffic. Which is neither marketing nor sales.

“Start an Instagram meme account,” they say, “it will get an insane amount of traffic!”

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