Create a Following, Not Traffic

A shift in mindset that can change everything

At the risk of offending someone, let me say it like it is…

“Generating traffic” is a gigantic waste of time.

Now, don’t get me wrong. I know that you need eyeballs on your articles, eBooks, courses, or whatever you might be shilling.

But if you approach the problem the wrong way, and build your business on shaky foundations, you will suffer the consequences sooner or later.

I’ve seen it, and it gets ugly fast. You don’t want to end up there.

So, here’s the problem and the solution.

The Problem with “Generating Traffic”

If your business revolves around driving traffic, then here are some of the problems you’re sure to encounter:

Tunnel Vision

It would be in any creator’s best interest to create traffic from one channel before worrying about adding more.

Most experts, even your online heroes, generally aren’t good at more than one or two channels.

Seth Godin? Blogging.

John Lee Dumas? Podcasting.