Dan Kennedy’s Recommended Books

Read these or perish

David Andrew Wiebe
5 min readApr 9, 2024

If there’s one thing we know about grumpy no B.S. marketing legend Dan Kennedy, it’s that he’s a prolific reader.

Throughout his resources — books, presentations, audio recordings, courses, and more — Kennedy will often drop the names of books he suggests reading.

Here we’ve compiled Dan’s many book recommendations. This list, however, should not be considered comprehensive.

So, keep reading to find out what books influenced the guru himself.

Think and Grow Rich by Napoleon Hill

On the bookshelf of self-made millionaires, you will inevitably find a copy of Napoleon Hill’s Think and Grow Rich.

What’s interesting about this selection, though, is that Kennedy thinks of it as a cautionary tale as much as a guide to attaining wealth.

Why? Read on to find out…

The Success System That Never Fails by W. Clement Stone

Later in life, the impenetrable Napoleon Hill wound up penniless and was effectively rescued by W. Clement Stone who put him to work in sales.

Kennedy says Hill and Stone are philosophically aligned, with a few minor differences and one…



David Andrew Wiebe

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