How Content Marketing Works for Creatives

How to promote your art while adding value

Photo by Paige Cody on Unsplash

There are different ways to promote your works.

But I don’t know of one artist who doesn’t need to promote their works, even if it’s just starting a mass movement among fans.

Content marketing is largely considered the “modern” way in the business world and it can be incredibly effective. But why is that? And can it work for creatives too?

How You View Content Marketing Shapes Everything

It has been my observation that some creatives don’t even like the term “content” let alone “marketing.”

If that’s where you get stuck, then rest assured no progress will be made, and you will not effort to understand content marketing let alone recognize its benefits, utilize, and profit from it (“profit” being another term that could leave a creative feeling uncomfortable). Perhaps it would be best to pursue other channels.

To tackle this mindset issue, though, it’s important to understand a few things:

• Important ideas, through the ages, have been shared in the written word. If it was written before the printing press, and it has survived, it was clearly an idea worth keeping and spreading. Although I do not…