How to Build a Community and Monetize Your Passion Organically in 2024

Act fast, because this won’t work forever

Digital marketing is an ever-changing landscape, and it has gotten harder than ever to attract, engage, and retain an audience on content alone. This has forced many artists and entrepreneurs to turn to advertising as the solution. The only problem is… Advertising has risen in cost, it’s more competitive than ever, and without the help of an expert, creating effective ads can be a crapshoot.

In this episode of Creativity Excitement Emotion, David and Amos discuss the solution.

A Delicious Hamburger

David and Amos briefly bond over their love of food. Amos recently had an incredible burger and fries combo in Pemberton, BC, just north of Whistler, and he says he would recommend the place to anyone.

Amos’ New Program

David shares that for as long as he’s known him, Amos has been great at building communities — especially Facebook groups. Amos recently turned his knack for growing Facebook groups into a program called Catapult.

Amos began building his Facebook group, ENTV Today, in January 2023. In one year, he grew the group from 0 to 5,200 members. By month 11, he’d started to clue in that his group was growing faster than most others out there.

He suggests that growing your Facebook group by 50 to 100 members per week is a good pace. But he noticed that his group was growing by 400, 500, and even 600 members per week, completely organically!

That’s when he decided that he should begin showing others how it is that he was able to accomplish what he accomplished.

One of the keys to creating ongoing engagement, says Amos, is bringing people into your house. If all you’re doing is blasting your message into the void of social media, it’s going to be difficult to get noticed and create a connection with your audience. But if you bring them into your Facebook group, you’re better positioned to interact and connect with your audience continually. This also enhances income opportunities.

His first Catapult student started building their Facebook group on February 19…