I recently shared my plans regarding Entrepreneurial Essentials for Musicians Masterclass.
I’ve been doing a bit of funnel hacking today, and I’m starting to see even more opportunities I hadn’t seen before.
Yes, Content Marketing Musician will be my course platform. To that extent, I have several courses queued up for it already.
But now I see that I can also use it as a platform to sell my books. Because I want to attract buyers and not sponges (after all — no money, no mission), I plan to charge for the lead magnet (or as I’ve been calling it — the “insane giveaway”). I will likely frame this as “free plus shipping” or “help us cover the cost of maintenance”.
I just don’t believe in saying it’s free and then doing a bait and switch, even if the product is technically free and the shipping is covered by the customer.
With the order bump, I plan to include the paperback version of the book as well as the audiobook. This seems to make a lot of sense.
Will there be an upsell? Probably not for now. Just the order bump/one-time offer.
In addition to the books, I see the opportunity to create courses on topics I can visibly see musicians are interested in based on my research (Spotify, streaming, social media, etc.).
I admit that this wasn’t exactly what I had in mind, and in the past I resisted it, but so much for reinventing the wheel — my way doesn’t work. I’ve got to model what works!
No reason to be held back by lack of content because a lack of content I do not have. Although I am doing a bit of a content audit over at Music Entrepreneur HQ (so I’ve deleted a bunch of posts), there are still over 780 posts up there, so it’s mostly just a matter of combining and organizing what’s already there along with my new findings as I continue to study and learn on these topics myself.
Now that I see the possibilities, excitement is beginning to grow again. Of course, in some ways I wish I had seen these opportunities much sooner, but as they say, when the student is ready, the teacher appears.
Shh… Don’t tell anyone. Only the cool kids are talking about it.
Originally published at https://davidandrewwiebe.com on September 1, 2020.