I see even more possibilities for Content Marketing Musician

I see even more possibilities for Content Marketing Musician
I see even more possibilities for Content Marketing Musician

I recently shared my plans regarding Entrepreneurial Essentials for Musicians Masterclass.

I’ve been doing a bit of funnel hacking today, and I’m starting to see even more opportunities I hadn’t seen before.

Yes, Content Marketing Musician will be my course platform. To that extent, I have several courses queued up for it already.

But now I see that I can also use it as a platform to sell my books. Because I want to attract buyers and not sponges (after all — no money, no mission), I plan to charge for the lead magnet (or as I’ve been calling it — the “insane giveaway”). I will likely frame this as “free plus shipping” or “help us cover the cost of maintenance”.

I just don’t believe in saying it’s free and then doing a bait and switch, even if the product is technically free and the shipping is covered by the customer.

With the order bump, I plan to include the paperback version of the book as well as the audiobook. This seems to make a lot of sense.

Will there be an upsell? Probably not for now. Just the order bump/one-time offer.

In addition to the books, I see the opportunity to create courses on topics I can visibly see musicians are interested in based on my research (Spotify, streaming, social media, etc.).

I admit that this wasn’t exactly what I had in mind, and in the past I resisted it, but so much for reinventing the wheel — my way doesn’t work. I’ve got to model what works!

No reason to be held back by lack of content because a lack of content I do not have. Although I am doing a bit of a content audit over at Music Entrepreneur HQ (so I’ve deleted a bunch of posts), there are still over 780 posts up there, so it’s mostly just a matter of combining and organizing what’s already there along with my new findings as I continue to study and learn on these topics myself.

Now that I see the possibilities, excitement is beginning to grow again. Of course, in some ways I wish I had seen these opportunities much sooner, but as they say, when the student is ready, the teacher appears.

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Shh… Don’t tell anyone. Only the cool kids are talking about it.

The Music Entrepreneur Code is my latest best-selling book, and it’s available here as well as on Amazon.

Originally published at https://davidandrewwiebe.com on September 1, 2020.

Written by

Founder of Music Entrepreneur HQ. Download your free guide: https://www.musicentrepreneurhq.com/join

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