Pitching Fails #1: Dog Groomer Asks for a Spot on Music Business Podcast

Sounds oddly like an Onion headline, but with God as my witness, this really happened

Welcome to pitching fails, where we dissect losing pitches that never had a chance of landing with the recipient.

Study these well, and you will start to figure out exactly what not to do when you’re seeking out guest posting, interview, collaboration, partnership, cross-promotion, and any other opportunities you might be chasing.

The point isn’t to stop pitching. It’s to figure out how to do it the right way, so you can get a better response rate.

Let’s dive into our first pitch:

Decent pitch, right?

WRONG.

Why is that the case?

Well, here are some things to think about:

Fail #1: The Email Isn’t Addressed to Anyone

This immediately increases the chances that it’s a form letter and usually denotes a complete lack of research on the part of the sender as well…