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Pitching Fails #2: Content Sponsor Wants to Cover Business, Tech, Fashion, and Crypto on Music Business Website

This is what it means to be oblivious…

5 min readJul 26, 2024
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Welcome again to pitching fails, where we dissect awful pitches that never had a chance of leading to a positive response.

Failures tend to be funny, sure, but they can also be instructive. They can teach us a lot about what not to do when we’re trying to create successful pitches.

So, here’s our pitch of the day:

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This pitch is an epic failure on just about every level. Here’s why:

Fail #1: Opening with “Hi”

Sure, it’s better than opening with “Hey f**ker.” But not by much.

I don’t see my name anywhere in the email. Which, as you may know by now, indicates a lack of effort on the part of the sender. It usually means they haven’t done their research, or it’s a templated email, making a win-win proposition dubious at best.

Of course, there’s no mention of a win-win proposition anywhere, to begin with… but we’ll get to that.

David Andrew Wiebe
David Andrew Wiebe

Written by David Andrew Wiebe

Empowering independent artists to share their passion, build devoted fan bases, and turn creativity into income.