Pitching Fails #2: Content Sponsor Wants to Cover Business, Tech, Fashion, and Crypto on Music Business Website

This is what it means to be oblivious…

David Andrew Wiebe
5 min readJul 26, 2024

Welcome again to pitching fails, where we dissect awful pitches that never had a chance of leading to a positive response.

Failures tend to be funny, sure, but they can also be instructive. They can teach us a lot about what not to do when we’re trying to create successful pitches.

So, here’s our pitch of the day:

This pitch is an epic failure on just about every level. Here’s why:

Fail #1: Opening with “Hi”

Sure, it’s better than opening with “Hey f**ker.” But not by much.

I don’t see my name anywhere in the email. Which, as you may know by now, indicates a lack of effort on the part of the sender. It usually means they haven’t done their research, or it’s a templated email, making a win-win proposition dubious at best.

Of course, there’s no mention of a win-win proposition anywhere, to begin with… but we’ll get to that.

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David Andrew Wiebe

Empowering independent artists to share their passion, build devoted fan bases, and turn creativity into income.