Isn’t it crazy that it only takes three minutes to read a 600-word post, and yet it takes 30 to 45 minutes for the best writers to create that content in the first place?
If it needs to be a particularly well-researched piece, and you need to double check spelling, grammar, and most of all readability, it could easily take 90 minutes or even two hours to put the whole thing together!
And yet, some entrepreneurs and creative people write five, six or even seven posts per week on top of everything else they do. Sometimes, they even exceed 600 words (which is becoming increasingly important these days — you should be writing at least 800 words if you want to rank for your keywords). How in the world!?
Ghostwriter to the Rescue
Trust me — the internet is no stranger to ghostwriters. I should know. I’ve been in the business for five years.
I’ve written on topics ranging from social media and marketing to architecture and car tires. When it comes right down to it, there aren’t too many topics I haven’t written on.
One of my clients, who shall remain nameless (for obvious reasons) even told me that some of the internet’s most prominent publications, like Huffington Post, Entrepreneur, Inc., Forbes and others rely heavily on ghostwriters.
So, you could end up scoring an opportunity to be a columnist on a major site and not even have the chance to write your own content. Most likely, you’ll be relying on the help of a skilled ghostwriter to get the job done.
Why do I Even Need to Write?
Nothing beats content when it comes to SEO, specifically written content.
And, if you want to increase your visibility in search, you need to be optimizing for it. But SEO is even more complicated than writing — it could literally be a full-time job trying to keep up with all the changes and search engine algorithm updates.
So, if you want to stay focused on your highest priorities (such as marketing, generating revenue or engaging in your creative work), it only makes sense that you’d want to get this work off your plate as soon as possible.
Here are some other reasons you should be writing:
- Because it will boost your credibility with your customers and increase your authority in your industry.
- So that you can be the first personality/business people find when they type your name into search engines.
- To drive traffic to your website, generate and nurture leads, and close more sales.
- To have something meaningful and worthwhile to share on social media — for once.
Blog Content by the Numbers
Text is still one of the most powerful forms of content on the internet and marketers know this. But don’t take my word for it. Here are some relevant stats that demonstrate the importance of written content:
- Companies that blog have 434% more indexed pages than businesses without blogs. (HubSpot)
- 82% of customers have a more positive outlook on a company after reading custom content, and 70% of customers feel closer to a business after engaging with their content. (Demand Metric)
- 45% of marketers say blogging is their #1 most important content strategy. (Social Media Examiner)
- Small businesses with blogs get 126% more lead growth than small businesses without. (IMPACT)
- After reading recommendations on a blog, 61% of U.S. online consumers made a purchase. (Content Marketing Institute)
Writing Doesn’t Suck for Me
Writing can suck. It can take up a lot of your time, and it can be challenging generating ideas, keeping to a schedule and ensuring all your content is properly formatted and optimized.
But writing doesn’t suck for me. Have you looked at my Medium archives lately? Writing is something I do every single day. I’ve written multiple books and more blog posts and articles than I can even count.
So, if you’re looking for help with your writing project, I’m here to help.
Go to this page and simply fill out the form to get in touch. I look forward to hearing from you.